Sol de Janeiro
In collaboration with Sol de Janeiro, I worked on the experiential launch of the Body Badalada Lotion with Hyaluronic Acid, brought to life through the Badalada Bloco Party, a vibrant pop-up activation hosted in Los Angeles, New York, and Orlando. Inspired by the energy of Brazilian street parties, the experience was designed as a playful, high-energy environment that celebrated the product launch through immersive brand moments and social-first visuals.
Guests moved through interactive stations including açaí bars, popsicle stops, massage booths, and a blind-box vending machine, all designed to capture the festive spirit of the event. I contributed to the overall visual design of the activation, creating environmental graphics, decals, directional signage, giveaways, and layout designs that helped shape the flow of the walk-through experience while maintaining a cohesive, vibrant brand atmosphere.
Sol de Janeiro
In collaboration with Sol de Janeiro, I worked on the experiential launch of the Body Badalada Lotion with Hyaluronic Acid, brought to life through the Badalada Bloco Party, a vibrant pop-up activation hosted in Los Angeles, New York, and Orlando. Inspired by the energy of Brazilian street parties, the experience was designed as a playful, high-energy environment that celebrated the product launch through immersive brand moments and social-first visuals.
Guests moved through interactive stations including açaí bars, popsicle stops, massage booths, and a blind-box vending machine, all designed to capture the festive spirit of the event. I contributed to the overall visual design of the activation, creating environmental graphics, decals, directional signage, giveaways, and layout designs that helped shape the flow of the walk-through experience while maintaining a cohesive, vibrant brand atmosphere.