Pinterest x NYX
In collaboration with Pinterest and NYX Cosmetics, I worked on the experiential launch for NYX’s Jelly Job Lip Gloss as part of the Pinterest Predicts campaign. The activation, titled Gimme Gummy Bar, was designed as an immersive walk-through experience that brought the playful, jelly-inspired aesthetic of the product to life through interactive stations, bold visuals, and highly shareable moments.
Guests moved through the space selecting their lip gloss and a jelly bag, customizing charms for their cases and phones, and finishing at a gummy candy station before snapping photos at a larger-than-life jelly cake installation. I contributed to the overall design of the space, creating directional signage, social content, giveaways, and the recurring 3D Gummy elements used throughout the activation.
Pinterest x NYX
In collaboration with Pinterest and NYX Cosmetics, I worked on the experiential launch for NYX’s Jelly Job Lip Gloss as part of the Pinterest Predicts campaign. The activation, titled Gimme Gummy Bar, was designed as an immersive walk-through experience that brought the playful, jelly-inspired aesthetic of the product to life through interactive stations, bold visuals, and highly shareable moments.
Guests moved through the space selecting their lip gloss and a jelly bag, customizing charms for their cases and phones, and finishing at a gummy candy station before snapping photos at a larger-than-life jelly cake installation. I contributed to the overall design of the space, creating directional signage, social content, giveaways, and the recurring 3D Gummy elements used throughout the activation.