GUI GUI

For the launch of the beauty-inspired slime brand Gui Gui, I worked on an immersive pop-up activation hosted at The Grove. The event transformed the space into a vibrant, candy-colored boutique designed to introduce the product through hands-on play, sensory exploration, and highly shareable visual moments, bringing the brand’s slime-meets-beauty concept to life through interactive stations and curated photo opportunities.

Visitors moved through a step-by-step slime “beautification” experience, unboxing scented slime, mixing in boosters, adding charms, discovering collectible figurines, and finishing with glittery details to create their own custom slime creation. I contributed to the overall environmental and experiential design of the activation, producing decals, signage, giveaways, social-ready graphics, and visual elements.